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Course Description

As designers, it is our job to create and disseminate engaging and beautiful messages and materials in service of promoting an idea or product. In this course, instead of selling toothbrushes, we will explore design as a catalyst for social change. We will focus on marrying design to activism, and examine established methodologies for developing and fostering a successful call to action.

Students will work individually or in groups to design and implement a campaign for a cause of their choosing; final deliverable forms will vary but may include posters, websites, to public art installations. Through lectures, in-class activities, and critiques, students will learn about the role design and designers play in social activism, as well as strategies for research, ideation, prototyping, and testing design solutions. This course is open to all levels, though a very basic familiarity with Adobe CC (or equivalent software) for print or motion is useful.

This is course is offered as a special topic, and is not approved as a required or elective course toward completion of the SMFA Graphic Design Certificate.

Intermediate to Advanced