Graphic Design II: Visual Systems

This intermediate-level course is for students who have taken Graphic Design I and seek to cultivate a deeper understanding of graphic design as a form of visual communication and as a profession. It emphasizes hands-on work informed by critical analysis to help students develop a repertoire of problem-solving techniques, professional practices, and efficient work habits. Class projects center on constructing integrated branding and wayfinding systems as a means to explore design’s communicative and cultural foundations. Discussions about work in progress consider the ways typography, color, imagery, layout, concept, and especially content all shape the meanings and appearance of our work — from inception to completion.  

Level: Intermediate

Note: During this period of remote learning, access to a computer or other digital device is essential for attending lectures, demonstrations and critiques.  Students who are taking courses in digital media must have access to a computer, and will be asked to purchase a student license to the Adobe Suite.  Tufts is making these licenses available at a greatly reduced price.  Adobe software is not only essential for your courses, but is essential to almost any design or illustration practice. By purchasing this software, you will be able to access it on your own computer at your convenience.  Instructions on purchasing and downloading the software will be sent to you before classes begin.