Zhenhong (Brad) Lei
Zhenhong (Brad) Lei is an AR/VR developer, 3D artist, and architect. His work focuses on fusing digital and physical perceptions of the built environment. He is dedicated to bringing knowledge of art and design to students as a personal tool that inspires them about their environment.
I am fascinated by the complexity of people's perceptions of the world we live in. My work aims to let physical and digital realities enhance each other. It always starts with one question: Who is this for? I love imagining a user's reaction when interacting with the product. Because a virtual experience is more than a narrative but aspirations for their life, I hope it brings forth a better world for us to perceive happiness, sadness, and enlightenment.