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Chantal Zakari Turns Pennants into Red Flags - From The Boston Globe

January 19, 2018
Cate McQuaid writes about Professor of the Practice Chantal Zakari's exhibit "Strategic Planning"

 

A friend who worked at a gargantuan corporation rankled at the word “thrive.” “Ugh,” she said, “my company uses that word all the time.” In a campaign to get employees and clients to thrive, the business had sucked the word dry.

In her tongue-in-cheek show “Strategic Planning” at Kingston Gallery, Chantal Zakari revels in the language of the business world. Corporate overuse of catch phrases doesn’t quite empty them of meaning, but it has made them as stale as months-old cereal.